American investors want to invest in England’s smaller clubs, with the lower-league teams becoming appealing due to the prices of the top teams.
Premier League Clubs are expensive assets, with Bill Foley’s takeover at AFC Bournemouth being a deal worth over £100m.
As a result, investors want to go for the cheaper options in Leagues One and Two, with the aim being to replicate the success of Wrexham, who were bought for two million in 2021.
Swindon Town would arguably be a popular choice for investors with the club’s history, size and potential attendance.
Fellow League Two club Tranmere Rovers made the papers in October with rapper A$AP Rocky showing interest in the Merseyside club.
11 of the 48 clubs in Leagues One and Two have some level of U.S ownership, with that number set to increase.
Adam Sommerfield, sports investment specialist at Certus Capital Partners, believes more American takeovers could be happening.
Speaking to Front Office Sports, he said: “It wouldn’t surprise me if 80% of third and fourth tier clubs are bought by Americans in the next two years.
“And once you are at that level, there is no reason why the whole house won’t fall.
“Potential investors will be trying to figure out ‘How do we get to be Kim Kardashian or The Rock’s English football team?
“There are lots of investors who fail to understand the passion involved in these clubs and if fans are unhappy, they will turn up at your front door to remonstrate.
“I know of a couple of investors who have had fans protest at their hotels when they are over from the U.S.”
The takeover of Wrexham by Ryan Reynolds and Rob McElhenney has seen them produce a documentary named ‘Welcome to Wrexham’ which streamed on Disney Plus, with many celebrities coming to watch their games.
Hugh Jackman, Will Ferrell and Paul Rudd are just some of the names that have been spotted in attendance at games in North Wales, with the topic of recreating that popularity being popular amongst investors.
Peterborough United owner Darragh MacAnthony told Front Office Sports that he receives many approaches each month from interested buyers and praised the Americans who have came into the sport.
“There has been some serious money thrown at me. I don’t think any of the people that have arrived in Leagues One and Two in the last couple of years have put a foot wrong.
“They have been respectful of the fans. They have tried to do things in the right manner. They have tried to pay their bills.”
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