Swindon Town owner Clem Morfuni and CEO Anthony Hall said that they are continuing to adjust their plan to try and fix the club’s on-field performances.

Following the club’s worst finish since 1958 last season, the club carried out an examination of their practices to try and figure out what had caused the poor performance.

With the on-field displays continuing in the downward trajectory this season, when given the opportunity to speak to Hall and Morfuni, The Adver asked what lessons they had learned from last season based on the on- and off-the-field struggles and what changes had been made at the club.

Hall said: “The biggest that we saw when we looked at the end of the season was that the recruitment strategy wasn’t working with the number of loan players that we had. We saw that last January.

“We looked at that and we have changed that, we have only got four loanees at the moment.

“We brought Mark Kennedy in, unfortunately, that has not worked out.  We have got Ian Holloway and we keep moving forward.

“Is it good enough? No, it is not, and we accept that it is not good enough. We do not want to be 22nd in League Two. Absolutely not. That is not good enough for Swindon Town Football Club.”

Having had a difficult time on the pitch last season, there were also troubles away from it, having had two EFL charges, but the Australian businessman believes that the club have gotten away from previous issues which had plagued them and are well set up on the business side.

Asked whether Morfuni felt that the performances on the pitch were a reflection of the struggles off of it, he answered: “Absolutely not. That is why we have changed it. That is why we have upped the budget because we are not happy with what is going on.

“With the amount of time, work, and effort that we have put in – we are not happy whatsoever. I am as annoyed as everybody else, I will tell you that now, I am the one putting millions of pounds into it.

“All of the staff are working very hard to get us out of this situation. I know that the fans are annoyed, I am annoyed as well.

“I am more annoyed than them because it is not good enough. The position we are in is rubbish. Absolutely rubbish.

“We should be in the playoffs with the budget that we have got but it is not the case. It is very disappointing.”

With the club sitting 90th out of 92 clubs in the EFL at present despite believing that the right work is going on behind the scenes, The Adver asked how they come to terms with the gap between those two aspects of the club.

Morfuni said: “How do we come to terms with that? Obviously, we change the plan, that is what we do.

“You have a plan at the beginning of the season and decide how much money we need, so we put that in and think it will give us a good chance of the playoffs. Everyone was happy.

“But then it doesn’t work, so you change the plan, change the manager, and you look at a different recruitment strategy and go from there.

“We have put Ian Holloway in, he has the experience to get us out of this. I have been talking to him quite regularly, asking him what he wants, and he is still working that out.

“It is going to cost money and take time, I get that, we have still got 29 games to play and we need to work very hard.

“I can understand why people want to protest because we are not good enough on the pitch. If we were top of the league, then it would be different and everyone would be a lot happier.”