Ian Holloway said that Swindon Town did not show the fight required as they fell to joint-bottom of League Two with a 3-2 home loss to Morecambe.
Swindon were again exposed from set pieces in the early stages, conceding twice from dead balls for the third consecutive week as Jamie Stott and Ben Tollitt capitalised.
Aaron Drinan scored seconds after coming on and then Ryan Delaney levelled the scores four minutes into the second half but Swindon never pushed on.
After a series of warnings as Morecambe got in behind on the counter, Hallam Hope came back to haunt his old club and give The Shrimps all three points.
Holloway said that Swindon didn't display the desire that they should have done in a game of this importance against a team in the position Morecambe are.
He said: "You have got to defend better than that in the first 20 minutes. In a game where it is wet and windy and the other team have got nothing to lose to catch you.
"They showed that desire and I don't think we did.
"That is nothing like the boys, that is nothing like we normally look like, and nothing like we prepared.
"I felt that we needed a change of shape against them because of how poor we were, we didn't impose ourselves the way that I wanted us to.
"Well done to them but that was awful.
"We have got to sort these basics out, things like set plays when you have to go and win your header and get the distances right.
"We have got to go again and we made it twice as hard for ourselves, we were always in the battle.
"We are always going to be in that but we have got to show more fight than that.
"Then when we have got the ascendancy, when we actually scored and we had the wind advantage, I don't think we took it well enough."
Holloway was pleased with how Swindon responded to going 2-0 down and getting level but was left frustrated with how they gave the game away again from there.
He said: "What I did like was the way we fought back, I needed to make a change and I thought Aaron [Drinan] came on and lifted us.
"The way I wanted to do it was play a bit more football with two wide men and it didn't work.
"I had to make a decision very quickly and I think it helped us, you could say it was too late at two-down but I didn't expect us to start like that.
"And then we got level but someone gets the ball out wide and plays it behind your backline and they score, what can you say?
"Now they are level on points with us and the other team [Carlisle United] are too, so it is a race to the end.
"They threw everything at us and we didn't deal with it and that is not good enough."
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