UGLY underwear is proving to be a hit, if unlikely fundraiser, at a Trowbridge gym.

Curves, the women-only gym in The Shires shopping centre in Trowbridge, has been asking members to dig out their ugliest bras as part of a drive to raise funds and awareness for breast cancer charities.

Owner Jonathan Simmonds said: "It has been going really well, I think everyone is getting into the spirit of it."

Last week the onus was on getting people in through the door with new members allowed to waive their joining fee in return for making a donation to the breast cancer charity of their choice.

This week staff in both the Trowbridge gym and its second west Wiltshire site in Melksham, dressed up in pink and wore bras over the top of their clothes to further raise the profile of the fundraising.

A breast cancer specialist has also visited the gyms to offer help and advice to members.