The award-winning spa at Center Parcs’ resort in Wiltshire has unveiled a new brand identity to ‘better reflect’ its unique offering.

From now on, the Aqua Sana spa at Longleat Forest near Warminster will be known as Aqua Sana Forest Spa.

The name-change follows a £6.5 million transformation at the multi-sensory forest escape at Center Parcs’ Elveden Forest resort at Thetford in Norfolk.

The brand has also appointed beauty therapist Laura Freeman to the role of group manager.

The Aqua Sana Forest Spa at Center Parcs' Longleat Forest resort in Wiltshire.The Aqua Sana Forest Spa at Center Parcs' Longleat Forest resort in Wiltshire. (Image: Hannah Dooley)

Stuart Angus, director of Spa, said: “Over the last five years, we have been transforming a number of our spas into our Forest Spa concept.

“As we have evolved our offering, we felt now was the right time to also evolve our branding to better reflect who we are to guests staying on a break at Center Parcs and our spa guests who are visiting for the day.

“I’m delighted that Laura will be taking on this new role at such an exciting time for the business. I’m so proud of what the team have achieved so far and look forward to working alongside her as we drive the brand forward.”

Laura Freeman, Group Spa ManagerLaura Freeman, Group Spa Manager (Image: Hannah Dooley)

The Aqua Sana Forest Spa at Longleat Forest is the latest spa to receive the brand’s Forest Spa concept, alongside Sherwood Forest in Nottinghamshire.

Celebrating her 10-year anniversary earlier this year, Laura will continue to support the business in its new chapter as Aqua Sana Forest Spa.

She said: “Since I started with the business 10 years ago, I have had the opportunity to work across several areas of the business and really get under the skin of Aqua Sana Forest Spa.

“From heading up our largest spa at Woburn Forest to now leading six teams, I’m so grateful to be stepping into this role at such a pivotal time and look forward to this next challenge.”