Four people have been taken to hospital with non-serious injuries after a bus collided head-on with a car in a Wiltshire town centre.

Wiltshire Police were called to the crash around 3.05pm on Frome Road, Bradford on Avon on Tuesday, September 3.

Five ambulances were sent to the scene which was described by eyewitnesses as being “like a riot” with “standstill” traffic.

One eyewitness said: "It was like a riot down there just now as I tried to get to the surgery. 

"Never seen so many police vehicles and ambulances."

A Wiltshire Police spokesperson said: "We were called at 3.05pm today to a collision involving a bus and a car on Frome Road, Bradford on Avon.

"One side of the road was blocked. Ambulance attended and it is believed four people were taken to hospital – no injuries believed to be serious.

"The road reopened at 5.20pm."The bus crashed head-on into a silver car on Frome Road (Image: Stewart Lochhead)

A South Western Ambulance Service spokesperson said: “We were called at 14:55hrs on Tuesday 03 September to a road traffic collision in Bradford-On-Avon, Wiltshire.

"We sent five double-crewed land ambulances, and two operations officers to the scene.

"We conveyed one patient by land ambulance to Royal United Hospital Bath”.

Traffic through the town has increased since the closure of the A36, with traffic through nearby Limpley Stoke more than doubling to bypass works between Limpley Stoke and Monkton Coombe.