The organisers of a Foodies Festival in Bath could face fines of up to £250 a day after fly-posting a promotional banner in parts of west Wiltshire.

Advertising banners promoting the event taking place from June 7 to June 9 in Bath’s Royal Victoria Park were installed in time for the May Bank Holiday weekend.

The organisers of the Foodie Festival are bringing the UK's biggest food festival event to Bath for the first time. They say the three-day event will feature top chefs, tasty food, delicious drinks and live music.

They are likely to fall foul of Wiltshire Council’s recent crackdown on fly-posting with threats of legal action including £250 fines daily if they don’t take them down.

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Wiltshire Times: The Foodies Festival advertising banner fly-posted in Stallard Street, Trowbridge. Image: Trevor Porter 77084-2The Foodies Festival advertising banner fly-posted in Stallard Street, Trowbridge. Image: Trevor Porter 77084-2 (Image: Trevor Porter)

The banners appear to have been posted without authorisation in parts of west Wiltshire including Bradford on Avon and Trowbridge.

One was installed on the railings alongside the Stallard Street roundabout just hours after other organisations, including Trowbridge Westbourne Bowls Club and Trowbridge Weavers Market, had been warned to take theirs down within three days or faces fines.

Wiltshire Council’s leader, Cllr Richard Clewer, said: “The Food Festival advert that went up over the weekend in Trowbridge does not have permission and is therefore regarded as fly posting.

“Fly-posting is not only unsightly, it is also against the law, and that's why we are taking a zero-tolerance approach to illegal advertising throughout Wiltshire. Those found to be fly-posting could be issued with fixed penalty notices or prosecuted.

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“As set out in our Don't Mess with Wiltshire campaign, and in line with our Business Plan commitment to take responsibility for our environment, we want to ensure Wiltshire remains a beautiful county for both residents and visitors to enjoy, and we will continue to take action against fly-posting, littering and fly-tipping wherever we find it throughout Wiltshire.

“Where communities, including town and parish councils, wish to promote events such as fetes, fayres and other celebrations with advertising on council land, they must seek approval from their local Wiltshire Council highways team.”

Applicants will need to give at least four weeks' notice and state the reason for the signage, its location, how long it will be in place for, and the types of signage to be used so the application can be considered.

To find out more, people should go to wiltshire.gov.uk/litter.

The festival organisers have been contacted for a comment.