ONE of Wiltshire’s best-known traditional village pubs welcomed a new general manager from the Serengeti plains in Tanzania to steer its next phase of development.

Bjorn Annegarn has been appointed operations executive and hospitality general manager at the Bradley Hare in the historic grounds of the Duke of Somerset’s estate at Maiden Bradley near Longleat.

He was educated at the Swiss Hotel Management School in Switzerland, where he achieved his Honours Degree in International Hospitality Management.

Wiltshire Times: Bjorn Annegarn, general manager of the Bradley Hare at Maiden Bradley. Photo: Martin MorrellBjorn Annegarn, general manager of the Bradley Hare at Maiden Bradley. Photo: Martin Morrell (Image: The Bradley Hare)

He then moved to Tanzania where he took on the position of Lodge Manager with Singita Grumeti Reserves in the Serengeti. In 2011 they won Travel & Leisure Magazine World’s Best Hotel Overall.

Bjorn moved to the UK in 2020 and has acted as a consultant for a variety of businesses in the marketing, hospitality, and technology industries.

The Bradley Hare opened in June 2021 and is one of Wiltshire’s cosiest traditional village county inns with 12 bedrooms.

Mr  Annegarn said: “I am excited to be joining the team at The Bradley Hare, my background in hospitality plus my experience working in marketing, advertising and technology provides me with a diverse foundation that can be applied to The Bradley Hare."