A giant activity game that encourages more than 47,000 Trowbridge residents to keep fit launched this week.

Hundreds of players have already signed up for the Beat the Street initiative that will turn Trowbridge into a giant game board.

The fun, free-to-enter initiative was launched in Trowbridge on Wednesday (October 4).

It will be available to residents of Trowbridge and neighbouring parishes until Wednesday, November 1.

Wiltshire Times: Emily Wadds and Hayley Bell click on the beat box at St James' Church in Trowbridge to launch Beat the Street. Photo: Trevor Porter 70264-2Emily Wadds and Hayley Bell click on the beat box at St James' Church in Trowbridge to launch Beat the Street. Photo: Trevor Porter 70264-2 (Image: Trevor Porter 70264-2)

For the next four weeks, the town’s 47,000 residents will be encouraged to get active by running, walking, cycling or even scooting and skateboarding.

The game is open to anyone of any age who would like to take part, whether you are young, middle-aged or old.

The game works by turning Trowbridge into a real-life giant game using special Beat Box sensors fitting to street lamp posts.

The aim is to see how far you can walk, cycle, run, scoot and wheel in just four weeks. There are great challenges to enjoy and prizes up for grabs.

Wiltshire Times: British Army athlete Peter Saunders, from Trowbridge, who suffered a head injury in a freak accident while pole vaulting. joins Rich Henley, of Trowbridge Rugby Club, to click on the beat box near St James' Church to play Beat the Street. Photo: Trevor Porter 70264-1British Army athlete Peter Saunders, from Trowbridge, who suffered a head injury in a freak accident while pole vaulting. joins Rich Henley, of Trowbridge Rugby Club, to click on the beat box near St James' Church to play Beat the Street. Photo: Trevor Porter 70264-1 (Image: Trevor Porter)

Hayley Bell, Trowbridge Town Council’s head of service for leisure, museum and information services, said: “This brilliant game involves players earning points as they navigate between sensor points known as Beat Boxes while walking, cycling, scooting or even skateboarding!”

Avon Valley Runners became the first community team to sign up for the game and this week they were joined by members and trainers from Snap Fitness at the Gateway shopping centre.

Together with the other players, they are ready to embark on this adventure and discover all the Beat Boxes around town.

Beat The Street was last played in Trowbridge in 2020, when more than 4,300 players signed up within the first two weeks and clocked up a staggering 30,400 miles.

Hayley added: “If you are a member or representative of a sports club and would like to get involved, please contact me to arrange a community sign-up session. We would love to see your club join in on the Beat The Street fun!

“This is a great opportunity to come together as a community, school, business, family or club to stay active, and unleash our competitive spirits in this thrilling game.”

Beat the Street is run by Wiltshire and Swindon Sport and Active Trowbridge, and funded by the National Lottery via Sport England.

The game is managed by its inventor, Intelligent Health, whose mission is to create active vibrant communities.

To arrange a sign-up session please contact Hayley.bell@trowbridge.gov.uk or call on 01225 765072, or click here.