A Wiltshire entrepreneur could be set for national recognition after appearing in Amazon Prime’s newest reality TV show.

Alison Edgar MBE, a renowned sales expert based in Chippenham, appeared on the streaming service’s new show Ready Set StartUP, which became available in the UK from Wednesday, May 17.

Each episode sees new and aspiring business owners battle it out in a series of business related challenges as they compete for a prize of £100,000 investment into their company.

The contestants will face a panel of judges, including Monzo founder Tom Blomfield, and will also be mentored by a group of industry experts.

Wiltshire Times: Alison Edgar MBE Alison Edgar MBE (Image: Alison Edgar MBE)

Mrs Edgar will feature as one of these experts, providing the contestants with advice as they tackle six weeks of competition.

She said: "I'm thrilled to be a part of Ready Set StartUP and to have the opportunity to help aspiring entrepreneurs achieve their goals.

"Starting and growing a business can be challenging, but with the right guidance and support, anything is possible."

The Chippenham based sales expert has previously been dubbed “the entrepreneur’s godmother” and was awarded an MBE for her commitment to entrepreneurship and business in 2020.

Wiltshire Times: Alison Edgar with the cast of the show

Last month she attended the launch of the new show at the MIPTV festival in Cannes where she met celebrities such as Dame Kelly Holmes.