Four brothers from Chippenham have become an online sensation by gathering an impressive 1.3 million followers on the fastest growing social media platform, TikTok.
Going by the username ‘f0urbrothers’ makes the family a distinctive group, and what started as a lockdown pastime, as they hopped on the bandwagon of creating dance videos that were trending, has now become a full-time job.
They now make comedy sketches regularly and have even partnered with brands like Marvel.
Opening up to this newspaper about what the experience has been like so far, the brothers reflected on their newfound fame.
They explained that they launched a clothing line entitled ‘FB clothing’, which lasted for around four months Ronan Moloney, 24, said: “A lot of our fans wanted it and it was great to see people wearing our stuff, but I think we did it for the wrong reasons, we were doing it just to do something.
“But in reality, we aren’t flashy, so we stopped around last February… I think we’d come back to it, but we’d do it a bit differently and spend a bit more time on it.”
Declan Moloney, 18 and the youngest of the family spoke about what it is like to get recognised, and how he balances having a good time with his early success.
Declan said: “I am a bit more conscious of what I say and do when I’m out in the clubs for instance. I don’t want to be making a fool of myself.
“I would hate to wake up in the morning and feel like I’d got too drunk, so in the back of my mind I’m always making sure I’m fine and being sensible.”
Looking into the future, Patrick Moloney, 27, said: “We want to keep doing our thing on TikTok.
@f0urbr0thers Any lads relate #lads #girls #nightout #fyp #foryou #relatable #ukcomedy #funny ♬ original sound - F0ur Br0thers
“We’ve reduced our content down from seven videos to three videos because we want our viewer average to go up, get more followers, and spread across to other platforms like YouTube.”
Conor Moloney, 26, noted that the opportunities for TikTokers working right now are abundant, with the platform seeing a high volume of engagement from younger users.
He said: “Presenting has always interested me, and I’ve had a few people ask me if I’d like to work on TV.
“But right now, working on social media is probably just as rewarding, as I think TV is kind of dying out in a way.”
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