Lights, camera, action Trowbridge’s new cinema is now open for business and visitors are already giving it glowing reviews.

The £3.7m Odeon, based at the St Stephens Place Leisure Park, screened new films Turbo and Ender’s Game when it opened at noon, today.

Teresa Mould, 50, of Longfield Road, Trowbridge, said: “It was a about time that we had a cinema in Trowbridge as we’ve waited a too long. It looks absolutely great and, I’m going to be honest, looking at it, I don’t even feel like I’m in Trowbridge anymore.”

Sue Lowther, 48, of Trowbridge Road, Bradford on Avon, said: “It looks great and it is fantastic to have a cinema so close and I think it will make a huge benefit to the local community.”

Scott Lamberton, 37, of Hulbert Close, Hilperton, said: “We’ve come down for a little nose around and we are really impressed by it. Obviously it is a huge improvement on the derelict Mount Crushmore site that used to be here.”

Tina Cooper, 52, of Ludlow Close, Westbury, said: “Everyone is so excited to have a cinema in Trowbridge, it is a lot nearer than going to Bath and I think it is going to be really popular. Trowbridge has needed something like this for a very long time.”

Val Morris, 70, who lives in Trowbridge, said: “It looks very impressive, we’ve come for a look at times as we’ve got our grandchildren next week and we are hoping to come down then. This cinema is much-needed in the town and should provide a huge boost.”